Effective Date: June 9, 2026 — This Privacy Policy outlines how PRIMAL HEALTH + WELLNESS ("we," "our," or "us") collects, uses, protects, and discloses your Personally Identifiable Information ("PII") when you interact with our website, mobile application, or services.
What Personal Information Do We Collect?
We collect PII when you register, complete forms, place orders, or engage with our website or services. This may include your name, email address, phone number, mailing address, and health-related information or medical history (via forms or intake surveys).
How Do We Use Your Information?
We may use your information to personalize your experience, process transactions and telehealth consultations, send order updates, appointment reminders, or support messages, respond to inquiries, and send marketing emails or SMS (only if you opt in).
How Do We Protect Your Information?
All sensitive information is encrypted using SSL. Access to PII is restricted to authorized personnel only. All transactions are securely processed and never stored on our servers. We do not collect or store full credit card details.
Do We Use Cookies?
Yes. Cookies help us improve your experience by remembering preferences and collecting site usage data. You can disable cookies in your browser settings, but some functionality may be limited.
Third-Party Disclosure
We do not sell or trade your PII. We may share data with trusted third-party vendors who assist with operations (hosting, payment processing, SMS delivery) who agree to maintain confidentiality.
Mobile & SMS Messaging
PRIMAL HEALTH + WELLNESS collects phone numbers and SMS consent through our website intake forms at patientportal.primalhealthandwellness.com. By checking the SMS consent checkbox on our intake form, users explicitly agree to receive text messages from us. We may send: appointment reminders and scheduling updates, order updates and account notifications, service-related follow-up communications, and occasional marketing and promotional messages (only for users who opt in).
By opting in you acknowledge: message frequency may vary, message and data rates may apply, or contact medical@primalhealthandwellness.com.
Important: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. No SMS opt-in data, phone numbers, or consent information is shared with, sold to, or rented to any third parties for their own marketing purposes.
Third-Party Services & Analytics
We use Google Analytics and Google Ads for tracking and advertising purposes. These may collect anonymized data. To manage preferences visit adssettings.google.com or optout.networkadvertising.org.
California Online Privacy Protection Act (CalOPPA)
You may visit our site anonymously. Our Privacy Policy is accessible from our homepage. We will notify users of policy changes on this page. You may update your info by contacting us.
Do Not Track Signals
We honor Do Not Track (DNT) browser settings and do not track or use advertising when DNT is enabled.
Children's Online Privacy Protection Act (COPPA)
We do not knowingly collect or market to children under the age of 13. If we become aware of such data, it will be deleted promptly.
Third-Party Behavioral Tracking
We do not allow third-party behavioral tracking on our site outside of anonymous, aggregated analytics.
Fair Information Practices
In the event of a data breach, we will notify affected users via email within 7 business days.
CAN-SPAM Act Compliance
We adhere to the CAN-SPAM Act by clearly identifying marketing messages, providing a valid return address, honoring opt-out requests promptly, and including unsubscribe links in all promotional emails.
Contacting Us
PRIMAL HEALTH + WELLNESS
Website: www.primalhealthandwellness.com
Locations: Youngstown, OH & Tampa, FL
Email: medical@primalhealthandwellness.com
Have questions about our policies?
Our support team is here to help clarify any terms.